Rights & provenance
Voice and likeness consent for AI
Last updated 2026-07-21
Separate from copyright, using an identifiable person’s voice or likeness to train or generate can require that person’s consent under publicity and emerging likeness laws.
Why it matters to a buyer
A copyright licence to a recording does not by itself grant the right to clone the speaker’s voice. This is the most regulation-heavy gap in the market.
Why it matters to a data owner
Owners of recordings featuring identifiable people need consent covering AI use specifically before licensing.
Current legal status
Publicity rights are state law in the US and vary widely. Tennessee’s ELVIS Act (in effect since July 1, 2024) was the first state statute to cover AI voice cloning explicitly. The proposed federal NO FAKES Act (S. 4591) would add a national digital-replica right covering voice and likeness; the Senate Judiciary Committee advanced it unanimously on June 18, 2026, but it is not yet law.
What fiund does about it
Where people are identifiable, fiund handles voice and likeness consent separately from the copyright licence.
Sources
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