{
  "title": "Survey wording and weighting records for AI",
  "source_page": "https://fiund.com/industries/market-research-question-weight-basis-data",
  "authorship": "Original fictional Fiund editorial exercise. No actual operating records or third-party source assets are included.",
  "example": {
    "title": "Equal percentages can answer different packaging questions",
    "context": "A fabricated survey about a made-up package uses invented aggregate counts and illustrative weights. There are no respondents, panel records or client instruments behind the numbers.",
    "records": [
      [
        "SW1",
        "Wave A wording and base",
        "Question: 'Would you choose the recyclable box at the same price?' Unweighted yes 60 of 100; weighted yes 66 of weighted base 110."
      ],
      [
        "SW2",
        "Wave B wording and base",
        "Question: 'Would you pay more for the recyclable box?' Unweighted yes 54 of 90; weighted yes 45 of weighted base 100."
      ],
      [
        "SW3",
        "Method note",
        "Weights and samples differ between waves. No common-item bridge, sampling-error estimate or experiment supplied."
      ]
    ],
    "question": "Calculate the displayed weighted and unweighted shares, and assess whether these waves establish a change in preference for an identical proposition.",
    "answer": "SW1 gives 60% unweighted and 60% weighted. SW2 gives 60% unweighted and 45% weighted. Equal unweighted percentages conceal a different weighted result and, more fundamentally, different propositions: same-price choice versus willingness to pay more. SW3 supplies no bridge or uncertainty estimate. Report each wording and base alongside its percentage; do not present the 15-point weighted difference as an identified trend in an unchanged preference question.",
    "failureModes": [
      "Selecting an unweighted numerator and a weighted denominator to calculate a hybrid share.",
      "Calling different question wording a time trend without a justified comparison design."
    ],
    "fields": [
      [
        "Exact question and wave",
        "Defines the proposition measured."
      ],
      [
        "Numerator, denominator and weighting basis",
        "Makes each percentage reproducible."
      ],
      [
        "Sampling and comparability limitations",
        "Constrains the interpretation of differences."
      ]
    ],
    "holdout": "Add a Wave B same-price item with its own base of 40. Require item-specific comparison and prevent reuse of the pay-more question's denominator.",
    "boundary": "Keep examples synthetic and aggregate. Exclude respondent records and confidential questionnaires; illustrative percentages are not market findings."
  }
}